There are several things in the works at the moment that I'm looking forward to posting. Unfortunately, all of those require more polish and editing before they're fit for public consumption. Despite this, I feel the need to share something.
While poking around online, Google Adsense has shown that it's finally started tracking my online behavior. So now I'm seeing ads for adoption agencies. This is an indication that I need to review my privacy controls and settings. But more importantly, I saw an advertisement today that I find profoundly disturbing.
The phrase highlighted was "you don't have to be perfect to be a perfect parent". For the moment I'm going to ignore the issues I might take with this catch phrase and how poorly it conveys its intended message. What is important, however, was the associated image. It was a screen capture from The Odd Life of Timothy Green.The website, AdoptUSKids.org is using pop culture references in an attempt to make adoption more accessible. That makes sense and has been put to good use in many efforts to normalize ideas mass media isn't ready to embrace. It still sickens me a bit, but at least I understand it. The problem I have with this is the pop culture material being referenced.
If adoption professionals are going to use pop culture to approach people online about accepting adoption, maybe they should consider using material that accepts adoption. I'm not going to rehash the review of the film I did in August. It's not worth your time and it certainly doesn't deserve that much space in anyone's brain. But I can't help but wonder what the hell these people are thinking emblazoning on their advertisements images from a film that encourages emotionally damaging ideas about adoption. The only conclusion I can come up with is the person who thought up this ad campaign either never saw the movie, shouldn't be working in the adoption industry, or has firmly lodged their cranium into one of their own orifices.
Thank you for putting up with this rant. I hope you have a pleasant day.